全民英檢高級 英語聽力測驗 模擬試題 3

As we transition to a hybrid work model, the emphasis must shift from synchronous communication to documentation. Relying heavily on real-time messaging apps often breeds a culture of hyper-responsiveness, which inadvertently fragments deep focus. By prioritizing comprehensive, written project updates that team members can digest asynchronously, we not only respect individual deep-work blocks but also build a searchable, permanent knowledge base. This shift requires a fundamental realignment of how we define productivity—moving away from presence to actual output. [Q1] What is the speaker's primary recommendation regarding workplace communication?

中文翻譯

隨著我們轉型為混合辦公模式，溝通重點必須從同步溝通轉移到書面文件化。過度依賴即時通訊軟體往往會滋生一種高度即時回覆的文化，這會無意中打碎深度專注的時間。藉由優先處理可供團隊成員非同步閱讀的完整書面專案更新，我們不僅能尊重個人的深度工作時間，還能建立一個可搜尋的永久知識庫。這種轉變需要我們重新定義生產力——從在線狀態轉向實際的產出。講者對於職場溝通的主要建議是什麼？

Many students fall into the trap of passive review, believing that highlighting text or re-reading chapters multiple times constitutes effective preparation. Cognitive science, however, consistently demonstrates that the key to long-term retention lies in active retrieval. When you force your brain to recall information without looking at your notes, you strengthen the neural pathways associated with that knowledge. Although this process feels significantly more effortful and can be discouragingly slow, it is precisely this cognitive strain that signals to the brain that the information is worth keeping. [Q2] According to the speaker, why is active retrieval superior to passive review?

中文翻譯

許多學生常陷入被動複習的陷阱，認為畫重點或反覆閱讀章節就是有效的準備方式。然而，認知科學一致指出，長期記憶的關鍵在於「主動回想」。當你強迫大腦在不看筆記的情況下回想資訊時，就能強化與該知識連結的神經通路。雖然這個過程感覺吃力得多，且進度慢得令人沮喪，但正是這種認知負荷向大腦發出訊號，表明這些資訊值得保存。

Retailers frequently employ a pricing strategy known as the decoy effect to guide consumer choices. Imagine a store offering a basic subscription for fifty dollars and a premium one for a hundred. Many customers will opt for the cheaper version. However, if the store introduces a third, 'decoy' option—a print-only subscription for ninety-five dollars—the hundred-dollar premium package suddenly appears to be an exceptional bargain. The decoy is never intended to sell; its sole purpose is to alter our perception of value, nudging us toward the more expensive product. [Q3] What is the primary function of a 'decoy' option in pricing strategy?

中文翻譯

零售商經常利用一種被稱為「誘餌效應」的定價策略來引導消費者的選擇。想像一下，一家商店提供五十美元的基本訂閱服務和一百美元的高級訂閱服務。許多顧客會選擇較便宜的版本。然而，如果店家引入第三種「誘餌」選項——價格為九十五美元的純紙本訂閱——那一百美元的高級方案突然間就會顯得非常划算。誘餌選項從來就不是為了銷售而設計的；其唯一目的是改變我們對價值的認知，進而引導我們選擇更昂貴的產品。[Q3] 在定價策略中，「誘餌」選項的主要功能是什麼？

Urban areas are increasingly grappling with the phenomenon of urban heat islands, where concrete structures and asphalt roads absorb and re-radiate solar heat, raising local temperatures significantly. While expanding municipal parks is a traditional remedy, space constraints in densely populated centers often make this impractical. Consequently, urban planners are turning to retrofitting existing buildings with reflective roofs and vertical gardens. These micro-interventions, though modest individually, can collectively lower ambient temperatures and reduce the energy load required for air conditioning. [Q4] What does the speaker suggest as a practical solution for dense cities facing the urban heat island effect?

中文翻譯

都市地區正日益面臨「都市熱島效應」的挑戰。在這種效應下，混凝土建築和柏油路面會吸收並重新輻射太陽熱能，導致局部溫度顯著上升。雖然擴大市立公園是傳統的補救方法，但人口稠密市中心的空間限制往往使這一方案流於不切實際。因此，都市規劃者正轉向改造現有建築，增設反射屋頂和垂直花園。這些微型干預措施雖然單一規模不大，但累積起來卻能有效降低周圍環境溫度，並減少空調所需的能源負荷。[問題4] 講者建議高密度都市在面對都市熱島效應時，有哪些實用的解決方案？

In high-stakes corporate environments, the concept of psychological safety is often misunderstood as a lack of accountability or a demand for constant politeness. In reality, a psychologically safe workplace is one where team members feel secure enough to take risks, voice dissenting opinions, and admit mistakes without fear of humiliation or retaliation. When employees are forced to mask errors to protect their status, organizations lose the opportunity to correct systemic flaws early. True psychological safety is therefore not about comfort; it is about fostering candor to drive innovation. [Q5] What is the speaker's main point about psychological safety in the workplace?

中文翻譯

在高風險的企業環境中，心理安全感的概念常被誤解為缺乏問責制度或一味地要求禮貌。事實上，一個具備心理安全感的職場，能讓團隊成員感到足夠安全，從而敢於承擔風險、發表不同意見，並在不用擔心遭受羞辱或報復的情況下承認錯誤。當員工為了保護自己的地位而被迫隱瞞錯誤時，企業就會失去及早糾正系統性缺陷的機會。因此，真正的心理安全感並非追求舒適，而是要促進坦誠以推動創新。［Q5］關於職場中的心理安全感，講者的主要觀點是什麼？

The resurgence of interest in fermented foods is often attributed to their rich, complex flavor profiles, but the biological mechanism behind this transformation is equally fascinating. During fermentation, microorganisms such as bacteria and yeast break down complex organic compounds into simpler substances. This process not only preserves the food by producing natural acids or alcohol but also pre-digests certain components, making nutrients more bioavailable to our digestive systems. Thus, ancient preservation techniques are now being validated by modern nutritional science as pillars of gut health. [Q6] According to the passage, what is a biological benefit of food fermentation?

中文翻譯

人們對發酵食品重新產生興趣，通常歸因於其豐富且複雜的風味，但這種轉變背後的生物機制也同樣引人入勝。在發酵過程中，細菌和酵母菌等微生物會將複雜的有機化合物分解為更簡單的物質。這個過程不僅能透過產生天然酸或酒精來保存食物，還能「預消化」某些成分，使營養素更容易被我們的消化系統吸收。因此，這些古老的保存技術如今正受到現代營養科學的證實，被視為維持腸道健康的基石。

When a luxury brand decides to expand its market reach by launching lower-priced diffusion lines, it embarks on a precarious balancing act. On one hand, this strategy opens up new revenue streams from aspirational consumers who previously could not afford the brand. On the other hand, it risks diluting the brand's core identity, which relies heavily on exclusivity and prestige. If the original high-end clientele perceives that the brand has become too accessible or commonplace, they may abandon it entirely, destroying the very cachet that made the diffusion line attractive in the first place. [Q7] What danger does a luxury brand face when introducing cheaper product lines?

中文翻譯

當奢侈品牌決定透過推出價格較低的平價副牌來擴大市場版圖時，便踏上了一場危險的平衡賽。一方面，這項策略能為以往負擔不起該品牌的憧憬型消費者開闢新的營收來源。但另一方面，這也面臨稀釋品牌核心定位的風險，而該定位極度仰賴其獨特性與尊榮感。如果原有的高端客群認為該品牌變得太容易取得或流於俗套，他們可能會完全放棄該品牌，進而摧毀當初讓副牌顯得有吸引力的品牌光環。

In ecological conservation, the term 'keystone species' refers to an organism that plays a disproportionately large role in maintaining the structure of an ecological community. The removal of a keystone species can trigger a trophic cascade, causing drastic alterations in the abundance of other species and even leading to ecosystem collapse. For instance, when sea otters were hunted to near extinction, the sea urchin population exploded, decimating the kelp forests that provided vital habitat for countless marine organisms. Protecting these pivotal species is therefore a highly efficient strategy for broader biodiversity preservation. [Q8] Why does the speaker advocate for prioritizing the protection of keystone species?

中文翻譯

在生態保育中，「關鍵物種」是指對維持生態群落結構具有極大影響力的生物。移除關鍵物種可能會引發營養階層連鎖反應，導致其他物種的數量發生劇烈變化，甚至造成生態系統崩潰。例如，當海獺被捕殺至瀕臨滅絕時，海膽數量暴增，進而摧毀了為無數海洋生物提供重要棲息地的巨藻林。因此，保護這些關鍵物種是維護更廣泛生物多樣性的一種極高效率的策略。

While Johannes Gutenberg is celebrated for inventing the movable type printing press in the fifteenth century, his true genius lay in integration rather than isolated invention. Gutenberg did not invent paper, ink, or the screw press—each of these technologies had existed for years, often in different industries like winemaking. What he did was synthesize these disparate elements into a highly efficient, standardized system of mass production. This illustrates a broader historical truth: groundbreaking innovations are rarely born in a vacuum; they are often the result of novel combinations of existing ideas. [Q9] What is the speaker's main thesis regarding Gutenberg's invention?

中文翻譯

雖然約翰尼斯·古騰堡（Johannes Gutenberg）因在十五世紀發明活字印刷機而備受讚譽，但他真正的天才之處在於「整合」，而非「獨立發明」。古騰堡並未發明紙張、油墨或螺旋壓榨機——這些技術都已存在多年，且通常應用於不同的行業（例如釀酒業）。他所做的是將這些迥異的元素，整合成一個高效且標準化的量產系統。這闡明了一個更廣泛的歷史事實：開創性的創新極少憑空產生，它們往往是將現有概念進行新穎組合的成果。

Many people attempt to compensate for weekday sleep deprivation by sleeping in on weekends, a phenomenon researchers call 'social jetlag.' While an extra few hours of sleep might temporarily alleviate feelings of fatigue, it disrupts our circadian rhythm—the internal biological clock that regulates our sleep-wake cycle. When you shift your wake-up time significantly on Saturday and Sunday, you essentially force your body to adjust to a new time zone, making it much harder to fall asleep on Sunday night and leading to a groggy Monday morning. Consistency, rather than total cumulative hours, is the cornerstone of sleep hygiene. [Q10] What does the speaker identify as a negative consequence of 'social jetlag'?

中文翻譯

許多人試圖透過週末賴床來彌補平日的睡眠不足，研究人員將這種現象稱為「社交時差」（social jetlag）。雖然多睡幾個小時可能會暫時緩解疲勞感，但這會打亂我們的晝夜節律（circadian rhythm）——也就是調節我們睡眠與清醒週期的生理時鐘。當你在週六和週日大幅改變起床時間時，實際上是在強迫身體適應新的時區，這會讓你週日晚上更難入睡，並導致週一早上精神不濟。規律性，而非累積的總睡眠時數，才是睡眠衛生的基石。

Biophilic design is an innovative approach in modern architecture that seeks to connect building occupants more closely with nature. This goes far beyond merely placing potted plants in office lobbies; it involves incorporating natural light, organic materials, and spatial layouts that mimic natural landscapes. Studies suggest that environments incorporating biophilic elements can reduce stress, enhance cognitive function, and even accelerate recovery rates in healthcare facilities. By acknowledging our innate biological connection to the natural world, architects can create spaces that actively support human well-being. [Q11] According to the speaker, what does authentic biophilic design involve?

中文翻譯

親生命設計是現代建築中一種創新的方法，旨在讓建築物的使用者與大自然建立更緊密的連結。這遠遠不只是在辦公大樓的大廳擺放盆栽而已，而是融入了自然光、有機材料，以及模仿自然景觀的空間規劃。研究指出，融入親生命元素的環境可以減輕壓力、提升認知功能，甚至能加快醫療機構中患者的康復速度。透過認同人類與自然界與生俱來的生物學連結，建築師能夠創造出主動促進人類身心健康的空間。

In classical economics, human beings were long assumed to be rational actors who make decisions by calculating expected utility. However, behavioral economics has dismantled this assumption, notably through the concept of loss aversion. Research demonstrates that the pain of losing a hundred dollars is psychologically twice as intense as the pleasure of gaining the same amount. This cognitive bias explains why investors often hold onto failing stocks for too long, hoping to break even, rather than cutting their losses and redirecting their capital to more promising opportunities. [Q12] According to the speaker, how does loss aversion affect investor behavior?

中文翻譯

在古典經濟學中，長期以來一直假設人類是理性決策者，會透過計算預期效用來做決定。然而，行為經濟學推翻了這項假設，特別是透過「損失規避」的概念。研究顯示，失去一百美元的痛苦在心理上是獲得相同金額所帶來快樂的兩倍。這種認知偏差解釋了為什麼投資人往往會過度堅持持有虧損的股票，期盼能打平損益，而不是及時停損並將資金轉投到更有前景的投資機會。

The transition to renewable energy sources like wind and solar is crucial for reducing carbon emissions, but it presents a significant engineering challenge known as intermittency. Unlike traditional coal or gas-fired power plants, which can generate electricity continuously, wind and solar power depend entirely on weather conditions. To maintain a stable electrical grid, we cannot rely solely on increasing the number of solar panels or wind turbines; instead, we must invest heavily in utility-scale energy storage systems and smart grids that can dynamically balance supply and demand in real time. [Q13] What major challenge in the renewable energy transition does the speaker highlight?

中文翻譯

轉型至風力和太陽能等再生能源對於減少碳排放至關重要，但這也帶來了一項重大的工程挑戰，即「間歇性」。與能持續發電的傳統燃煤或燃氣電廠不同，風力和太陽能發電完全取決於天氣狀況。為了維持電網穩定，我們不能僅靠增加太陽能板或風力發電機的數量；相反地，我們必須大力投資電網級儲能系統和智慧電網，以便即時動態平衡供需。[Q13] 講者強調了再生能源轉型中的哪項主要挑戰？

In today's rapidly evolving job market, the concept of the 'T-shaped' professional has gained immense traction. The vertical bar of the 'T' represents deep expertise in a specific discipline, while the horizontal bar represents the ability to collaborate across different fields and apply knowledge broadly. While deep specialization was once the gold standard, modern complex problems require individuals who can bridge the gap between technical silos. Cultivating a T-shaped profile makes professionals highly adaptable, ensuring they can pivot as industries undergo digital transformation. [Q14] What characterizes a 'T-shaped' professional according to the speaker?

中文翻譯

在當今快速變遷的就業市場中，「T型人才」（T-shaped professional）的概念已受到極大關注。其中「T」的垂直部分代表在特定領域的深厚專業知識，而水平部分則代表跨領域合作及廣泛應用知識的能力。雖然單一領域的高度專業化曾被視為黃金標準，但現代複雜的問題需要能夠消除技術壁壘、跨越界限溝通的人才。培養T型特質能讓專業人士具備高度適應力，確保他們在產業進行數位轉型時能夠彈性應變。

Social media algorithms are designed to maximize user engagement by curating content that aligns with our pre-existing beliefs and preferences. While this personalized experience keeps users entertained, it gradually confines them within digital echo chambers, or 'filter bubbles.' Inside these bubbles, individuals are rarely exposed to opposing viewpoints, which can lead to increased polarization and a distorted perception of reality. To counter this, users must actively seek out diverse sources of information and consciously engage with content that challenges their assumptions. [Q15] What is a primary consequence of personalized social media algorithms according to the speaker?

中文翻譯

社群媒體演算法的設計旨在透過篩選符合我們既有信念和偏好的內容，來最大化用戶的參與度。雖然這種個人化的體驗能讓用戶樂在其中，但它也逐漸將人們局限在數位同溫層（或稱「過濾氣泡」）之中。在這些氣泡裡，個人極少接觸到相反的觀點，這可能會導致對立加劇以及對現實的扭曲認知。為了應對這個問題，用戶必須主動尋找多元的資訊來源，並自覺地接觸挑戰自身既有假設的內容。

While the rapid integration of artificial intelligence into the workplace has sparked widespread apprehension regarding job displacement, contemporary economic analyses suggest a more nuanced trajectory. Rather than rendering human labor obsolete, automation is systematically restructuring job profiles, stripping away routine cognitive tasks while elevating the premium on uniquely human competencies such as emotional intelligence, complex problem-solving, and cross-disciplinary synthesis. Consequently, organizations that proactively invest in upskilling their workforce to navigate these collaborative human-machine ecosystems are witnessing significant gains in productivity and employee satisfaction. The challenge, therefore, lies not in resisting technological advancement, but in dynamic curricular reform and continuous professional development to align human capital with evolving technological capabilities. [Q16] What is the speaker's main argument regarding artificial intelligence in the workplace?

中文翻譯

雖然人工智慧快速融入職場引發了人們對失業的廣泛擔憂，但當前的經濟分析指出了一個更為細緻的發展軌跡。自動化並非使人力遭到淘汰，而是正在系統性地重塑工作內容，在消除常規性認知任務的同時，也提升了對人類獨特能力的重視，例如情緒商數、複雜問題解決能力以及跨領域整合能力。因此，積極投資於員工技能提升以因應這種人機協作生態系統的企業，其生產力與員工滿意度正顯著提升。因此，挑戰不在於抵制技術進步，而是在於推動動態的課程改革與持續的專業發展，使人力資本與不斷演進的技術能力相契合。

(Shared passage with Q16.) [Q17] According to the passage, how should organizations respond to the rise of automation?

中文翻譯

(與第 16 題共用段落。)[第 17 題] 根據本文，企業組織應該如何因應自動化的興起？

(Shared passage with Q16.) [Q18] What does the speaker imply about "routine cognitive tasks"?

中文翻譯

（與第 16 題共用段落。）[第 18 題] 講者對於「常規性認知任務」（routine cognitive tasks）暗示了什麼？

(Shared passage with Q16.) [Q19] What is identified as a key factor for successful adaptation to this technological shift?

中文翻譯

哪一項因素被指出是成功適應這次技術轉型的關鍵？

(Shared passage with Q16.) [Q20] Which of the following best describes the tone of the passage?

中文翻譯

（與第 16 題共用聽力文本）下列何者最能描述這段課文的語氣？

In response to mounting consumer pressure, many consumer goods manufacturers have pivoted toward biodegradable packaging, showcasing these innovations as definitive proof of their ecological stewardship. However, environmental scientists caution that without systemic waste-management reform, these claims can be highly misleading. Most biodegradable plastics do not decompose in typical backyard compost bins or municipal landfills; rather, they require specialized, high-temperature industrial composting facilities to break down effectively—facilities that remain scarce in most metropolitan areas. Consequently, these eco-friendly packages often end up in standard waste streams, where they contribute to plastic pollution in much the same way as conventional polymers. True sustainability, therefore, demands not just material innovation, but the concurrent development of processing infrastructure. [Q21] What is the primary focus of the speaker's critique?

中文翻譯

面對日益增加的消費者壓力，許多消費品製造商已轉向使用可生物分解的包裝，並將這些創新視為其履行環境保護責任的有力證明。然而，環境科學家警告，若沒有系統性的廢棄物管理改革，這些宣傳可能會產生高度誤導。大多數的可生物分解塑膠在一般的庭院堆肥桶或都市垃圾掩埋場中是無法分解的；相反地，它們需要專門的高溫工業堆肥設施才能有效分解，而這類設施在大多數都會區依然相當缺乏。因此，這些環保包裝往往最終還是進入一般的垃圾處理管道，並以與傳統聚合物幾乎相同的方式造成塑膠污染。因此，真正的永續發展不僅需要材料上的創新，還必須同時發展相應的處理基礎設施。

(Shared passage with Q21.) [Q22] Why might biodegradable plastics fail to decompose as expected?

中文翻譯

(與第 21 題共用段落。)[第 22 題] 為什麼生物可分解塑膠可能無法如預期般分解？

(Shared passage with Q21.) [Q23] What happens to most biodegradable packaging under current waste-management systems?

中文翻譯

（與第 21 題共用段落。）[第 23 題] 在現行的廢棄物處理系統下，大多數可生物分解的包裝最後會面臨什麼樣的處境？

(Shared passage with Q21.) [Q24] What does the speaker suggest is necessary to achieve "true sustainability"?

中文翻譯

（與第 21 題共用聽力段落。）

(Shared passage with Q21.) [Q25] What is the speaker's attitude toward the packaging innovations of consumer goods manufacturers?

中文翻譯

（與第 21 題共用聽力段落） [第 25 題] 講者對於消費品製造商的包裝創新持何種態度？

In our hyper-connected academic and professional landscapes, the capacity for sustained, deep cognitive focus has become both increasingly rare and extraordinarily valuable. Cognitive psychologists distinguish 'deep work'—defined as professional activities performed in a state of distraction-free concentration that push cognitive capabilities to their limit—from 'shallow work', which consists of logistical, non-cognitively demanding tasks often performed while distracted. While the modern open-office design and constant digital connectivity facilitate rapid communication, they simultaneously fragment attention, preventing individuals from reaching the flow state necessary for high-level creative synthesis and complex problem-solving. Cultivating the habit of deep work requires not merely willpower, but the deliberate structuring of one's environment to minimize interruptions and establish dedicated blocks of uninterrupted time. [Q26] How does the speaker define "deep work"?

中文翻譯

在我們高度連結的學術與專業領域中，保持持續且深度的認知專注能力，已變得愈來愈罕見且極具價值。認知心理學家將「深度工作」——定義為在無干擾的專注狀態下進行、能將認知能力發揮到極限的專業活動——與「淺度工作」區分開來，後者指的是通常在分心狀態下進行、不需高度認知能力的行政事務性工作。雖然現代開放式辦公室的設計和持續的數位連結促進了快速溝通，但它們同時也碎片化了人們的注意力，阻礙個人進入高階創意整合與解決複雜問題所需的心流狀態。培養深度工作的習慣不僅需要意志力，更需要刻意規劃個人環境，以將干擾降至最低，並建立專屬且不被打擾的時間區塊。

(Shared passage with Q26.) [Q27] According to the passage, what is a major drawback of open-office designs and constant connectivity?

中文翻譯

根據本文，開放式辦公室設計與隨時保持連線的主要缺點是什麼？

(Shared passage with Q26.) [Q28] What distinguishes "shallow work" from "deep work"?

中文翻譯

「淺層工作」與「深度工作」有何不同？

(Shared passage with Q26.) [Q29] What does the speaker suggest is essential for cultivating deep work habits?

中文翻譯

（與第 26 題共用段落。）［第 29 題］講者認為培養深度工作習慣的關鍵是什麼？

(Shared passage with Q26.) [Q30] What is the speaker's primary purpose in this talk?

中文翻譯

（與第 26 題共用段落。）[Q30] 講者在此段談話中的主要目的是什麼？

As urban populations swell, vertical farming has emerged as a promising methodology to enhance metropolitan food security while mitigating the carbon footprint associated with long-distance food transportation. By cultivating crops in vertically stacked layers within controlled indoor environments, these facilities optimize resource utilization, requiring up to ninety percent less water and land than conventional agriculture. Furthermore, the elimination of unpredictable weather variables and soil-borne pests ensures year-round, reliable crop yields without the need for chemical pesticides. Nevertheless, skeptics point out that the substantial energy required to power artificial LED lighting and climate control systems remains a significant bottleneck, occasionally offsetting the environmental benefits of reduced transport emissions unless powered entirely by renewable energy grids. [Q31] What is a primary benefit of vertical farming mentioned in the passage?

中文翻譯

隨著都市人口激增，垂直農業已成為一種極具前景的方法，能在提高都市糧食安全之餘，減少因長途運輸糧食所產生的碳足跡。藉由在受控的室內環境中將作物垂直疊放進行栽種，這些設施能優化資源利用，比傳統農業減少高達百分之九十的水資源與土地需求。此外，排除不可預測的天氣變數與土傳病蟲害，能確保全年穩定的作物產量，且無需使用化學農藥。然而，懷疑論者指出，運行人工 LED 照明和氣候控制系統所需的大量能源仍是一大瓶頸，除非完全由再生能源電網供電，否則有時會抵消減少運輸排放所帶來的環保效益。[Q31] 本文提到的垂直農業主要好處是什麼？

(Shared passage with Q31.) [Q32] Why does vertical farming eliminate the need for chemical pesticides?

中文翻譯

（與第 31 題共用段落。）[第 32 題] 為什麼垂直農業不需要使用化學農藥？

(Shared passage with Q31.) [Q33] What is currently the main limitation of vertical farming?

中文翻譯

（與第 31 題共用文章）[第 33 題] 垂直農業目前最主要的限制是什麼？

(Shared passage with Q31.) [Q34] Under what condition does vertical farming deliver its full environmental benefits?

中文翻譯

（與第 31 題共用文章）[第 34 題] 在何種條件下，垂直農業才能發揮其完整的環保效益？

(Shared passage with Q31.) [Q35] What is the speaker's overall perspective on vertical farming?

中文翻譯

（與第 31 題共用聽力文本。）[第 35 題] 講者對垂直農業的整體看法為何？

In contemporary consumer markets, we are witnessing a profound structural shift from the acquisition of material goods to the accumulation of memorable experiences, a phenomenon economists term the 'experience economy.' Modern consumers, particularly younger demographics, increasingly prioritize discretionary spending on travel, unique dining events, and interactive workshops over traditional status symbols like luxury apparel or high-end electronics. This shift is heavily amplified by social media platforms, where curated digital narratives of personal activities hold greater social currency than physical possessions. Consequently, brands are forced to re-evaluate their value propositions, transitioning from selling standalone commodities to orchestrating immersive brand experiences that foster deep emotional connections with their audience. [Q36] What does the term "experience economy" refer to?

中文翻譯

在當前的消費市場中，我們正目睹一場深刻的結構性轉變：消費者從購買物質商品，轉向累積難忘的體驗，經濟學家將此現象稱為「體驗經濟」。現代消費者，尤其是年輕族群，越來越傾向於將可支配支出優先花在旅遊、獨特的餐飲活動和互動式工作坊上，而非傳統上代表地位象徵的奢侈服飾或高階電子產品。社群媒體平台更極大地放大了這一轉變，在這些平台上，精心策劃的個人活動數位敘事，比實體財產擁有更高的社交貨幣價值。因此，各大品牌不得不重新評估其價值主張，從銷售單一商品，轉向精心打造沉浸式的品牌體驗，以與受眾建立深厚的情感連結。

(Shared passage with Q36.) [Q37] According to the passage, what has replaced traditional status symbols for many modern consumers?

中文翻譯

第 37 題：根據本文，對許多現代消費者而言，是什麼取代了傳統的地位象徵？

(Shared passage with Q36.) [Q38] How does social media influence the growth of the experience economy?

中文翻譯

社群媒體如何影響體驗經濟的成長？

(Shared passage with Q36.) [Q39] How must brands adapt to this shift in consumer behavior?

中文翻譯

[Q39] 品牌該如何因應這種消費者行為的轉變？

(Shared passage with Q36.) [Q40] What is the speaker's tone when discussing this economic transition?

中文翻譯

（與第 36 題共用段落。） ［第 40 題］講者在討論這項經濟轉型時的語氣為何？