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Anthropic, the company behind the AI assistant Claude, has started to localize its pricing in India.

AI 助手 Claude 背后的公司 Anthropic 已开始在印度实施价格本地化。

India is the biggest market for Claude outside the United States.

印度是 Claude 在美国境外最大的市场。

The company now shows prices in Indian rupees for some users on its website and mobile apps.

该公司现在在其网站和移动应用程序上向部分用户显示印度卢比的价格。

This move comes as global AI companies are trying harder to attract users in the world's most populous country.

这一举措是在全球 AI 公司正加倍努力吸引这个世界上人口最多国家的用户之际推出的。

However, Anthropic has not yet added support for the Unified Payments Interface, which is India's most popular payment system.

然而，Anthropic 尚未增加对统一支付接口的支持，这是印度最受欢迎的支付系统。

Users still need to pay by credit card or through Apple and Google app store billing.

用户仍然需要通过信用卡或苹果和 Google 应用商店的账单进行支付。

This is different from OpenAI, which launched rupee pricing for ChatGPT in August and included UPI support from the start.

这与 OpenAI 不同，OpenAI 在八月份为 ChatGPT 推出了卢比定价，并从一开始就包含了统一支付介面（UPI）的支援。

Many Claude users in India have wanted rupee pricing for a long time because paying in dollars caused extra costs from currency conversion.

许多在印度的 Claude 用户长期以来一直希望以卢比定价，因为用美元支付会因货币兑换而产生额外费用。

According to Anthropic, India accounts for 5.8 percent of all Claude usage worldwide.

根据 Anthropic 的数据，印度占了 Claude 全球总使用量的 5.8%。

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This makes India the second-largest market for the AI service after the United States.

这使得印度成为仅次于美国的该AI服务第二大市场。

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The new pricing shows that Claude Pro costs around 2,000 rupees per month in India when billed annually.

新的定价显示，按年计费时，Claude Pro 在印度的费用大约是每月 2,000 卢比。

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In the United States, the same plan costs 17 dollars a month.

在美国，同样的方案每个月花费 17 美元。

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Claude Max starts at about 11,999 rupees per month in India, compared with 100 dollars in the United States.

Claude Max 在印度起价约为每月 11,999 卢比，相比之下，在美国则为 100 美元。

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The Indian prices include local taxes, so they appear slightly higher than the American prices.

印度的价格包含了当地税金，因此它们看起来比美国的价格稍微高一些。

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Prices on the mobile apps also vary slightly from those on the website.

移动应用上的价格也与网站上的价格略有不同。

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This expansion into localized pricing is part of Anthropic's growing focus on the Indian market.

这次向本地化定价的扩张，是 Anthropic 对印度市场日益关注的一部分。

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As AI technology becomes more popular around the world, companies like Anthropic and OpenAI are competing to win users in large markets.

随着人工智能技术在世界各地变得更加普及，像 Anthropic 和 OpenAI 这样的公司正竞争在大型市场中赢得用户。

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India, with its huge population and growing technology sector, has become a key target for these AI companies.

印度，凭借其庞大的人口和不断增长的科技产业，已成为这些 AI 公司的关键目标。

Anthropic starts localizing Claude pricing for India, its biggest market after the USAI 巨头争夺印度市场

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