EN: Appositives (同位語): A noun phrase ('the world's largest furniture retailer') placed next to another noun ('Ikea') to explain or identify it. Set off by commas when non-essential.
Tokyo, the capital of Japan, is known for its efficient transit system.
EN: 'Pilot' used as a transitive verb meaning to test a new product, system, or service on a small scale before introducing it widely.
The airline plans to pilot free Wi-Fi on select domestic flights.
EN: In business contexts, 'pilot' indicates a cautious test run in a limited market to assess feasibility before a broader rollout. Buyback programs also reflect European retailers' increasing pivot toward 'circular economy' sustainability goals.
EN: A defining relative clause (restrictive relative clause) introduced by 'who' identifies which specific customers are being referred to. It directly modifies the antecedent noun 'Customers' and does not take commas.
Students who complete the assignment early may leave the classroom.
EN: The prepositional phrase 'instead of' is followed by a noun, pronoun, or gerund (-ing form), meaning 'in place of' or 'as an alternative to'.
She chose tea instead of coffee this morning.
EN: In circular economy initiatives across European retailers, store credit or vouchers are commonly given instead of cash for trade-ins. This incentivizes shoppers to return to the store and keeps spending within the retailer's ecosystem.
EN: The future passive voice is formed with 'will + be + past participle'. It is used when focusing on the action or the receiver of the action in the future rather than who performs it.
The new product will be launched next month.
EN: The preposition 'before' followed by a noun phrase indicates that an action will happen prior to a specific point in time or deadline.
Please submit your report before the end of the week.
EN: Multinational companies like Ikea often use the Iberian Peninsula (Spain and Portugal) as a testbed for new retail concepts before launching them across larger European markets like the UK or Germany.
EN: First Conditional: Used to express a realistic future condition and its likely result. The structure is 'If + Present Simple, will + base verb'.
If the weather stays nice, we will go hiking this weekend.
EN: Linking Verb 'prove': When 'prove' functions as a linking verb (copula), it means 'to turn out to be' and is directly followed by an adjective (e.g., 'prove successful').
The new marketing strategy proved effective within weeks.
EN: In corporate and business English, 'pilot' (a small-scale trial) and 'rollout' (the official launch/deployment across a broader market) are standard project management terms.
EN: Compound sentence with the coordinating conjunction 'but': Connects two independent clauses contrasting an existing fact ('already offers...') with a future outcome ('will reach...').
The brand has several physical stores, but its new app will attract younger shoppers.
EN: Comparative adjective modifier: The phrase 'a much wider audience' uses 'much' as an adverb of degree to intensify the comparative adjective 'wider'.
Digital streaming services can reach a much larger audience than cable TV.
EN: In retail and sustainability initiatives, a 'buyback' scheme is where a brand repurchases its own used items from customers to resell or recycle. Extending this service online removes the friction of transporting bulky furniture to out-of-town warehouses.
EN: The verb 'expect' can be followed by an object plus a to-infinitive ('expect someone/something to do something') to express an anticipation of a future action or state.
Analysts expect the market to recover very soon.
EN: The preposition 'by' indicates a deadline or a point in time before or no later than which an action will happen ('by + time expression').
We need to finish the project by Friday.
EN: In British English, 'homewares' refers to all household equipment and furnishings. The UK secondhand and thrift market has grown rapidly due to environmental awareness and economic considerations, shifting from alternative culture to mainstream commerce.
EN: The present perfect tense ('has launched') combined with an unexpired time period ('this week') is used to report recent news or events that are relevant to the present.
This month, the company has opened three new branches.
EN: The infinitive of purpose ('to compete with...') explains why the action was taken. It functions as an adverbial modifier indicating intention.
She took an online course to improve her coding skills.
EN: Vinted is a prominent European online marketplace specializing in secondhand clothing and lifestyle items, while eBay is a globally recognized platform. The UK secondhand market has boomed recently due to sustainability concerns and cost-of-living pressures.
EN: Modal verb 'can' followed by compound bare infinitives ('buy and sell') expresses ability or permission to perform multiple coordinated actions.
On this website, users can upload and share their original videos.
EN: The past participle 'used' acts as an adjective before a noun, meaning 'secondhand' or 'previously owned'.
He bought a used car at a very reasonable price.
EN: In British English, the word 'scheme' commonly means a systematic plan, program, or loyalty system (e.g., 'membership scheme' or 'pension scheme'). Unlike in American English, where 'scheme' often carries a negative connotation of a deceitful plot, in the UK it is a neutral, standard business term.
EN: The coordinating conjunction 'but' connects two independent clauses to show contrast. In this sentence, it contrasts the initial condition ('free at first') with the subsequent change ('a fee will be added later').
The trial is completely free for one month, but a subscription charge will apply afterwards.
EN: The future passive voice is formed with 'will be + past participle' (will be added). It is used when the action will happen in the future and the focus is on the recipient or result rather than the agent who performs the action.
A delivery fee will be added to your total at checkout.
EN: A 'buyer protection fee' is a common monetization feature in online peer-to-peer marketplaces (such as Vinted or Depop). It typically covers customer support, refund guarantees if items do not arrive or are significantly not as described, and secure payment processing.
EN: The structure 'in which' is a preposition + relative pronoun combination used in non-defining relative clauses to mean 'wherein' or 'where'. It refers back to 'a circular economy' and describes what happens within that system.
We work in an environment in which creativity is highly valued.
EN: 'Rather than' is used to show preference or contrast, meaning 'instead of'. When contrasting actions with passive participles, it takes a parallel verb form (here: 'reused rather than [are] thrown away').
Old electronics should be recycled rather than thrown into the trash.
EN: 'Circular economy' (circularity) has become a major policy and business buzzword across Europe and the UK. Traditional models are linear ('take-make-waste'), whereas a circular economy aims to eliminate waste by keeping products and materials in use for as long as possible through reuse, repair, and recycling.
EN: An appositive noun phrase (surrounded by commas) is placed directly after a noun to provide additional information or identify it. Here, 'a sustainability manager at Ikea' clarifies who 'Greg Lucas' is.
Sarah Lin, a senior analyst at Google, gave an insightful presentation.
EN: Reported speech using 'said that...' followed by a noun clause functioning as the direct object. The present perfect tense ('has now become') indicates an action or change that started in the past and has a direct relevance or result in the present.
The report shows that electric vehicles have now become very popular.
EN: Traditionally, buying secondhand goods was seen as purely budget-driven. Today, largely driven by environmental awareness and circular economy initiatives, secondhand shopping is widely embraced by modern consumers across Europe as both eco-friendly and trendy.
EN: Repeated continuous verbs (e.g., 'growing and growing') are used to emphasize continuous, progressive, or accelerating change over time.
The cost of living is rising and rising every month.
EN: The present participle clause ('explaining that...') functions as an adverbial participle clause of accompanying circumstance, providing additional commentary or detail on the main action.
She walked out of the room, adding that she would never return.
EN: In modern European retail and corporate discourse, 'secondhand' has transitioned from being perceived as budget-shopping or thrifting to being valued as part of the 'circular economy' and sustainable living, carrying positive social prestige.
Key vocabulary words with IPA pronunciation, definitions, example sentences, and interactive quizzes.
Phrases with type tags, bilingual definitions, usage notes, and example sentences.
An economic model aimed at minimizing waste and making the most of resources by reusing, repairing, and recycling.
To discard something that is no longer needed or useful.
To turn out to be effective or have a positive result after being tested.
A system or program that offers special benefits or discounts to registered members.