B1288 字2:02新闻报道美国腔发布于 2026年5月16日 · 更新于 2026年5月16日

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How Italian Brand Mutti Turned Tinned Tomatoes Into a Status Symbol in the UK

意大利品牌穆蒂如何将罐装番茄变成英国的一种地位象征

Mutti, an Italian brand of tinned tomatoes, is close to becoming the top non-supermarket tomato brand in the UK.

穆蒂，一家意大利罐装番茄品牌，即将成为英国顶尖的非超市自有品牌番茄品牌。

The company has been growing its UK sales quickly since it arrived in the country in 2020.

自从该公司于 2020 年抵达该国以来，其在英国的销售额一直快速增长。

In the twelve weeks from February, Mutti reached the number one position for the first time, with a market share of nearly eleven percent.

从二月开始的十二周内，穆蒂首次登上了第一名的位置，市场份额接近百分之十一。

Supermarket own-label products still control more than sixty percent of the market.

超市自有品牌产品仍然控制着超过百分之六十的市场。

Mutti's tinned tomatoes cost about one pound sixty, which is much more than supermarket brands that sell for around fifty pence.

穆蒂的罐装番茄售价约为一英镑六十便士，这比售价约为五十便士的超市品牌要贵得多。

Despite the higher price, many customers have chosen Mutti because of its focus on quality and taste.

尽管价格较高，许多顾客仍因为穆蒂对品质与口味的专注而选择了它。

The brand increased its UK and Ireland sales by nineteen percent last year, reaching about twenty-two million pounds.

该品牌去年的英国与爱尔兰销售额增长了百分之十九，达到约两千两百万英镑。

A six-million-pound marketing campaign, which includes television adverts, is helping with brand positioning in the UK.

一项耗资六百万英镑的营销活动，其中包括电视广告，正有助于穆蒂在英国的品牌定位。

#10

Mutti was founded in 1899 and is based in the province of Parma, Italy.

穆蒂创立于 1899 年，总部位于意大利的帕尔马省。

#11

It is a family-owned company that processed a record seven hundred and twenty-five thousand tonnes of tomatoes last year.

这是一家家族经营的公司，去年加工了创纪录的七十二万五千公吨番茄。

#12

The brand now sells tinned tomatoes, passata, paste, ready-made sauces, and ketchup.

该品牌现在销售罐装番茄、番茄泥、番茄膏、即食酱料和番茄酱。

#13

A company van is currently touring UK cities, including Manchester, Liverpool, Edinburgh, and Cardiff, to promote its products to new customers.

一辆公司货车目前正在巡回英国城市，包括曼彻斯特、利物浦、爱丁堡和卡迪夫，向新客户推广其产品。

#14

Francesco Mutti, the great-grandson of one of the founders, explained why the brand is becoming more popular.

弗朗切斯科·穆蒂是创始人之一的曾孙，他解释了为什么该品牌正变得越来越受欢迎。

#15

He said that taste is the main reason customers choose Mutti over cheaper alternatives.

他说味道是顾客选择穆蒂而非更便宜替代品的主要原因。

#16

He believes that the Italian brand can play a significant role in kitchens across the UK.

他相信这个意大利品牌可以在全英国的厨房中发挥重要作用。

#17

The company is expected to hold its number one market position for the rest of the year.

该公司预计将在今年剩余时间内保持其市场第一的地位。

Plum position: how Mutti turned tinned tomatoes into a status symbol黄金地位：Mutti 如何将罐装番茄变成身份的象征

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