Plum position: how Mutti turned tinned tomatoes into a status symbolKedudukan utama: bagaimana Mutti mengubah tomato tin menjadi simbol status
Pratonton Audio Lengkap
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EN: The verb 'turn' is often used with the preposition 'into' to describe a transformation or change from one state, form, or category to another (Turn A into B).
Bahasa Melayu: Kata kerja "turn" sering digunakan dengan preposisi "into" untuk menerangkan perubahan daripada satu keadaan, bentuk, atau kategori kepada yang lain (menukar A menjadi B).
She turned her hobby into a successful business.
Dia mengubah hobinya menjadi perniagaan yang berjaya.
EN: In news headlines or titles, 'How' is frequently used to introduce a noun clause that explains the process or method by which something happened.
Bahasa Melayu: Dalam tajuk berita atau tajuk utama, "How" sering digunakan untuk memperkenalkan klausa nama, menerangkan proses atau cara sesuatu berlaku.
How the team won the championship.
Bagaimana pasukan itu memenangi kejuaraan.
EN: In the UK, tinned tomatoes are a basic pantry staple, often bought as cheap supermarket own-label products. Mutti's success in branding them as a 'status symbol' reflects a growing consumer trend toward premiumization in everyday cooking ingredients.
EN: Appositive: A noun or noun phrase that sits next to another noun to rename it or describe it in more detail. In this sentence, 'an Italian brand of tinned tomatoes' describes 'Mutti'.
Bahasa Melayu: Apositif: Kata nama atau frasa nama yang terletak bersebelahan dengan kata nama lain untuk menamakan semula atau memberikan penerangan yang lebih terperinci. Dalam ayat ini, "an Italian brand of tinned tomatoes" digunakan untuk menerangkan "Mutti".
Mr. Smith, my English teacher, is very kind.
Encik Smith, guru Bahasa Inggeris saya, sangat baik hati.
EN: Prepositional Phrase 'close to + gerund': The word 'to' here is a preposition, not part of an infinitive, so it must be followed by a gerund (-ing form) to indicate being near a certain state or action.
Bahasa Melayu: Frasa preposisi "close to + gerund": Perkataan "to" di sini ialah preposisi, bukan sebahagian daripada infinitif, oleh itu ia mesti diikuti oleh gerund (bentuk -ing), untuk menunjukkan hampir mencapai sesuatu keadaan atau tindakan.
The team is close to winning the championship.
Pasukan itu hampir memenangi kejuaraan.
EN: In the UK, 'supermarket own-label' products (like Tesco or Sainsbury's brands) are very popular because they are cheaper. A 'non-supermarket brand' refers to independent companies like Mutti that specialize in specific products, often positioned as higher quality or 'premium'.
EN: Present Perfect Continuous Tense (has been + -ing): This tense is used to describe an action that started in the past and is still continuing in the present, often emphasizing the duration or ongoing nature of the activity.
Bahasa Melayu: Kala Kini Sempurna Berterusan (has been + -ing): Kala ini digunakan untuk menerangkan tindakan yang bermula pada satu titik masa pada masa lalu dan berterusan sehingga kini, biasanya menekankan kesinambungan atau proses tindakan tersebut.
She has been studying English for three hours.
Dia telah membaca bahasa Inggeris selama tiga jam berturut-turut.
EN: The conjunction 'since': Used to indicate the starting point of an action or state. When 'since' introduces a clause, the verb in that clause is usually in the Simple Past tense, while the main clause uses the Present Perfect.
Bahasa Melayu: Kata hubung "since": Digunakan untuk menunjukkan titik permulaan sesuatu tindakan atau keadaan. Apabila since memperkenalkan klausa, kata kerja dalam klausa tersebut biasanya menggunakan kala lampau mudah, manakala klausa utama menggunakan kala kini sempurna.
I have lived here since I was a child.
Saya telah tinggal di sini sejak zaman kanak-kanak lagi.
EN: The mention of 'UK sales' and 'the country' highlights Mutti's international expansion. In the UK, Italian food products are often perceived as high-quality, which aligns with Mutti's strategy of positioning itself as a premium brand compared to supermarket own-label versions.
EN: The prepositional phrase 'with + noun phrase' is used here as an accompaniment or to provide additional descriptive information about the main clause.
Bahasa Melayu: Frasa preposisi "with + frasa nama" digunakan di sini sebagai penerang iringan, memberikan maklumat deskriptif tambahan atau data tambahan tentang klausa utama.
The company expanded its business, with a growth rate of five percent.
Syarikat itu mengembangkan perniagaannya, dengan kadar pertumbuhan sebanyak lima peratus.
EN: The phrase 'for the first time' is an adverbial phrase used to indicate that an event has never happened before until that moment.
Bahasa Melayu: Frasa "for the first time" ialah frasa adverba yang digunakan untuk menunjukkan bahawa sesuatu tidak pernah berlaku sebelum masa itu, iaitu "buat kali pertama".
He visited the UK for the first time last summer.
Dia melawat United Kingdom buat kali pertama pada musim panas lepas.
EN: In the UK, the grocery market is highly competitive, and 'supermarket own-label' products (generic brands created by the stores themselves) usually dominate because of their lower price. For a premium brand like Mutti to reach number one is a significant shift in consumer behavior, indicating a preference for quality over cost.
EN: The use of 'more than' is a common way to express a quantity that exceeds a specific number. It functions as a comparative modifier for the numeral 'sixty percent'.
Bahasa Melayu: Penggunaan "more than" ialah cara biasa untuk menyatakan kuantiti yang melebihi jumlah tertentu. Ia bertindak sebagai penerang perbandingan bagi angka "enam puluh peratus".
More than fifty people attended the meeting.
Lebih daripada lima puluh orang menghadiri mesyuarat itu.
EN: The word 'still' is an adverb of time used to indicate that a situation continues to exist or happen, positioned before the main verb 'control'.
Bahasa Melayu: Perkataan "still" ialah kata adverba masa yang digunakan untuk menunjukkan bahawa sesuatu keadaan masih wujud atau berlaku, biasanya diletakkan sebelum kata kerja utama "control".
He still lives in the same house.
Dia masih tinggal di rumah yang sama.
EN: In the UK, 'own-label' or 'private label' products are very common in supermarkets like Tesco, Sainsbury's, and Waitrose. These are often seen as budget-friendly alternatives to big brands, though some premium own-labels compete directly on quality.
EN: Non-defining relative clauses use 'which' to provide extra information about the preceding clause or noun. They are always separated by a comma.
Bahasa Melayu: Klausa relatif bukan pembatas menggunakan 'which' untuk memberikan maklumat tambahan tentang klausa atau kata nama sebelumnya. Klausa jenis ini biasanya dipisahkan dengan koma daripada klausa utama.
The car is very old, which is why it breaks down so often.
Kereta ini sudah lama, itulah sebabnya ia kerap rosak.
EN: The relative pronoun 'that' introduces a defining relative clause to identify exactly which 'supermarket brands' are being referred to.
Bahasa Melayu: Kata ganti relatif 'that' memperkenalkan klausa relatif pembatas untuk mengenal pasti secara khusus "jenama pasar raya" yang dimaksudkan (iaitu jenama yang dijual pada harga kira-kira lima puluh pence).
I like the brands that use organic ingredients.
Saya suka jenama yang menggunakan bahan organik.
EN: In the UK, currency is expressed in pounds (£) and pence (p). 'One pound sixty' is a common shorthand for £1.60. Supermarket 'own-label' products are typically the most affordable options in British grocery stores.
EN: 'Despite' is a preposition used to show contrast. It must be followed by a noun, a pronoun, or a gerund (V-ing), not a full clause with a subject and verb.
Bahasa Melayu: "Despite" ialah preposisi yang digunakan untuk menunjukkan konsesi atau kontras, bermaksud "walaupun". Ia mesti diikuti oleh kata nama, kata ganti nama, atau gerund (V-ing), dan tidak boleh diikuti oleh klausa lengkap yang mengandungi subjek dan kata kerja.
Despite the rain, we went for a walk.
Walaupun hujan, kami tetap pergi berjalan-jalan.
EN: 'Because of' is a compound preposition used to introduce a reason. Like 'despite', it is followed by a noun phrase rather than a full sentence.
Bahasa Melayu: "Because of" ialah preposisi majmuk yang digunakan untuk memperkenalkan sebab. Tidak seperti "because", ia diikuti oleh frasa nama dan bukannya ayat lengkap.
The flight was delayed because of bad weather.
Penerbangan itu ditangguhkan kerana cuaca buruk.
EN: In the UK market, tinned tomatoes are often seen as a basic, low-cost commodity. Mutti's success represents a shift toward 'premiumization' in everyday grocery items, where consumers are willing to pay more for heritage and perceived quality, even for simple ingredients.
EN: The preposition 'by' is used to indicate the amount of change or difference in statistics, such as percentages or prices.
Bahasa Melayu: Preposisi "by" digunakan di sini untuk menunjukkan jumlah perubahan atau perbezaan dalam data statistik (seperti peratusan atau harga).
The price of coffee rose by ten percent this month.
Harga kopi bulan ini telah meningkat sebanyak sepuluh peratus.
EN: The present participle phrase 'reaching...' acts as an adverbial modifier, showing the result or consequence of the main action.
Bahasa Melayu: Frasa partisipel kini "reaching..." bertindak sebagai penerang adverba, digunakan untuk menunjukkan hasil atau kesan lanjutan daripada tindakan dalam klausa utama.
The company expanded its factory, creating fifty new jobs.
Syarikat itu telah memperluaskan kilangnya, mewujudkan lima puluh peluang pekerjaan baharu.
EN: In the UK, financial figures are often expressed in 'pounds' (£). The mention of 'UK and Ireland' as a combined sales region is common for international brands due to geographical proximity and similar market structures.
EN: Non-defining relative clauses provide extra information about a noun and are separated by commas. They use 'which' for things and 'who' for people, but never 'that'.
Bahasa Melayu: Klausa relatif bukan pembatas (Non-defining relative clauses) digunakan untuk memberikan maklumat tambahan tentang kata nama dan dipisahkan dengan koma. Gunakan 'which' untuk benda, 'who' untuk orang, dan tidak boleh digantikan dengan 'that'.
The new product, which was launched last month, is selling well.
Produk baharu yang dilancarkan bulan lalu ini kini berada dalam keadaan jualan yang baik.
EN: The present continuous tense (is + verb-ing) is used here to describe a current, ongoing process or trend that is happening around the present time.
Bahasa Melayu: Kala kini berterusan (is + kata kerja-ing) digunakan di sini untuk menerangkan proses atau trend yang sedang berlaku dan berterusan pada masa kini.
The company is expanding its operations in Europe.
Syarikat itu sedang mengembangkan perniagaannya di Eropah.
EN: In the UK, 'adverts' or 'ads' is the common term for commercials, whereas 'commercials' is more frequently used in American English. The mention of a 'six-million-pound' campaign highlights the significant investment Italian brands are making to capture the British premium market.
EN: Passive Voice (be + past participle): Used when the subject receives the action. 'Was founded' indicates that someone established the company in the past.
Bahasa Melayu: Suara Pasif (be + partisipel lampau): Digunakan apabila subjek menerima tindakan. "Was founded" menunjukkan bahawa syarikat itu ditubuhkan oleh seseorang pada masa lalu.
The school was founded in 1920.
Sekolah ini ditubuhkan pada tahun 1920.
EN: The phrase 'be based in' is used to describe the main location or headquarters of an organization or individual.
Bahasa Melayu: Frasa "be based in" digunakan untuk menerangkan lokasi utama atau ibu pejabat sesebuah organisasi atau individu.
Our marketing team is based in London.
Pasukan pemasaran kami berpusat di London.
EN: Parma is a city in the Emilia-Romagna region of Northern Italy, famous worldwide not only for Mutti tomatoes but also for its Parmigiano Reggiano cheese and Prosciutto di Parma (Parma ham). It is considered the heart of Italy's 'Food Valley'.
EN: Relative Clauses with 'that': A relative clause is used to provide more information about a noun (the antecedent). In this sentence, 'that processed...' describes the 'family-owned company'.
Bahasa Melayu: Klausa Relatif dengan 'that': Klausa relatif digunakan untuk memberikan maklumat lanjut tentang kata nama (anteseden). Dalam ayat ini, "that processed..." menerangkan "syarikat milik keluarga ini".
He works for a company that makes electric cars.
Dia bekerja di sebuah syarikat yang mengeluarkan kereta elektrik.
EN: Compound Adjectives: When two or more words are joined by a hyphen to modify a noun (like 'family-owned'), they function as a single adjective.
Bahasa Melayu: Kata Adjektif Majmuk: Apabila dua atau lebih perkataan digabungkan dengan tanda sempang untuk menerangkan kata nama (seperti "family-owned"), ia berfungsi sebagai satu kata adjektif tunggal.
They live in a five-story building.
Mereka tinggal di bangunan setinggi lima tingkat.
EN: In the context of European business, 'family-owned' companies like Mutti are highly respected for their long-term commitment to quality and heritage, often spanning several generations.
EN: The Present Simple tense is used here to describe a current state or a permanent situation. In this sentence, 'sells' indicates the brand's ongoing business activity.
Bahasa Melayu: Kala Kini Mudah (Present Simple) digunakan di sini untuk menerangkan keadaan semasa atau situasi yang kekal. Dalam ayat, "sells" menunjukkan aktiviti perniagaan berterusan yang sedang dijalankan oleh jenama tersebut.
The company exports its products to many countries.
Syarikat ini mengeksport produknya ke banyak negara.
EN: Oxford Comma and Listing: When listing three or more items, commas are used to separate them. The comma before 'and' (the Oxford comma) helps clarify that the last two items are distinct.
Bahasa Melayu: Koma Oxford dan Penyenaraian: Apabila menyenaraikan tiga atau lebih item, koma digunakan untuk memisahkannya. Koma sebelum "and" (koma Oxford) membantu menjelaskan bahawa dua item terakhir adalah berasingan.
We bought apples, oranges, and bananas.
Kami membeli epal, oren, dan pisang.
EN: In Italian cuisine, there are specific terms for tomato products: 'Passata' is uncooked tomato purée that has been strained of seeds and skins, while 'Paste' (concentrato) is highly concentrated tomato that has been cooked down. Understanding these distinctions is key to authentic Italian cooking.
EN: Present Continuous Tense: Formed with 'be' + 'verb-ing', it describes an action happening right now or a current trend.
Bahasa Melayu: Kala Kini Berterusan: Dibentuk dengan "be + partisipel kini (V-ing)", ia menerangkan tindakan yang sedang berlaku pada masa kini atau trend semasa.
The marketing team is currently developing a new strategy.
Pasukan pemasaran sedang merangka strategi baharu pada masa ini.
EN: Present Participle as a Preposition: The word 'including' is a present participle used here as a preposition to introduce specific examples belonging to a larger group.
Bahasa Melayu: Partisipel Kini sebagai Preposisi: 'including' (termasuk) digunakan di sini sebagai preposisi, untuk memperkenalkan contoh khusus yang tergolong dalam kumpulan yang lebih besar.
The price is fifty dollars, including tax.
Harganya ialah lima puluh dolar, termasuk cukai.
EN: The cities mentioned (Manchester, Liverpool, Edinburgh, Cardiff) represent major urban hubs across different parts of the UK: North West England, Scotland, and Wales, showing the brand's nationwide expansion strategy.
EN: Appositives: A noun or noun phrase that sits next to another noun to rename or describe it. Here, 'the great-grandson of one of the founders' provides more information about 'Francesco Mutti'.
Bahasa Melayu: Apositif: Kata nama atau frasa nama yang terletak bersebelahan dengan kata nama lain untuk menamakan semula atau menerangkannya. Dalam ayat ini, "the great-grandson of one of the founders" memberikan maklumat tambahan tentang "Francesco Mutti".
Mr. Smith, my English teacher, is very kind.
Encik Smith, guru Bahasa Inggeris saya, sangat baik hati.
EN: Indirect Questions: When a question is used as an object within a sentence, the word order changes to 'subject + verb' (statement order). Here, 'why the brand is becoming...' follows this rule.
Bahasa Melayu: Soalan Tidak Langsung: Apabila soalan digunakan sebagai objek dalam ayat, susunan perkataan berubah menjadi "subjek + kata kerja" (susunan ayat penyata). Dalam ayat ini, "why the brand is becoming..." mengikut peraturan ini.
I don't know where he lives.
Saya tidak tahu di mana dia tinggal.
EN: In family-owned Italian businesses, the lineage (like being a 'great-grandson') is often highlighted to emphasize tradition, quality, and long-term commitment to the brand's values.
EN: The phrase 'choose A over B' is a common structure used to express preference, meaning to select one option instead of another, usually because it is considered better.
Bahasa Melayu: Frasa "choose A over B" ialah struktur biasa yang digunakan untuk menyatakan keutamaan, bermaksud memilih satu pilihan daripada yang lain, biasanya kerana pilihan pertama dianggap lebih baik.
Many people choose organic vegetables over regular ones for health reasons.
Atas sebab kesihatan, ramai orang memilih sayur organik berbanding sayur biasa.
EN: This sentence uses a 'that-clause' as a noun clause acting as the direct object of the verb 'said'. It reports what the speaker stated.
Bahasa Melayu: Ayat ini menggunakan 'klausa that' sebagai klausa nama yang bertindak sebagai objek langsung bagi kata kerja "said". Ia digunakan untuk memindahkan kandungan yang dinyatakan oleh penutur.
She said that the movie was very inspiring.
Dia berkata bahawa filem itu sangat memberi inspirasi.
EN: In the UK, there is a strong culture of 'supermarket own-label' products, which are typically cheaper. Mutti's success represents a shift where consumers are willing to pay a premium for authentic Italian heritage and quality, turning a basic pantry staple into a 'status symbol'.
EN: The 'that' clause functions as a noun clause (object clause) following the verb 'believes'. It introduces the specific thought or belief being expressed.
Bahasa Melayu: Klausa 'that' berfungsi sebagai klausa nama (klausa objek) yang mengikuti kata kerja "believes", digunakan untuk membawa kandungan idea atau kepercayaan yang khusus.
She believes that the project will succeed.
Dia percaya bahawa projek itu akan berjaya.
EN: The idiom 'play a role' means to have an effect or influence on something. Adding an adjective like 'significant' specifies the degree of that influence.
Bahasa Melayu: Peribahasa "play a role" bermaksud "memberi kesan" atau "memainkan peranan". Menambah kata adjektif seperti "significant" (penting) boleh digunakan untuk menerangkan tahap pengaruh tersebut.
Technology plays a significant role in modern education.
Teknologi memainkan peranan penting dalam pendidikan moden.
EN: The phrase 'across the UK' reflects the brand's ambition to expand beyond London and become a household name in all four nations of the United Kingdom (England, Scotland, Wales, and Northern Ireland).
EN: Passive Voice with Expectation: The structure 'be expected to + verb' is used to describe a prediction or a likely future event based on current evidence or general belief.
Bahasa Melayu: Suara Pasif dengan Jangkaan: Struktur "be expected to + kata kerja" digunakan untuk menerangkan ramalan atau kemungkinan sesuatu peristiwa pada masa hadapan berdasarkan bukti semasa atau pandangan umum.
The new Italian restaurant is expected to open next month.
Restoran Itali baharu ini dijangka dibuka pada bulan hadapan.
EN: The phrase 'for the rest of' is used to indicate the remaining duration of a specific period, such as a day, month, or year.
Bahasa Melayu: Frasa "for the rest of" digunakan untuk menunjukkan baki tempoh masa dalam tempoh tertentu (seperti sehari, sebulan, atau setahun).
He plans to stay in London for the rest of the week.
Dia merancang untuk tinggal di London untuk baki minggu ini.
EN: In the UK market, 'supermarket own-label' products are very common and usually cheaper. For a brand like Mutti to hold the 'number one' position as a premium brand is a significant achievement in British consumer culture.
Kosa kata utama dengan sebutan IPA, definisi, contoh ayat, dan kuiz interaktif.
Dalam konteks: Lambang status; objek yang mewakili status sosial
Dalam konteks: Bahagian pasaran
Dalam konteks: Jenama sendiri (biasanya jenama yang dilancarkan oleh pasar raya atau peruncit)
Dalam konteks: (Jenama atau produk) kedudukan
Dalam konteks: Memproses; mengolah (bahan mentah)
Dalam konteks: Pilihan alternatif
Dalam konteks: Penting; ketara
Dalam konteks: (Aktiviti yang bertujuan) kempen; aktiviti promosi
Dalam konteks: Negeri; wilayah
Dalam konteks: Melawat; mengembara
Frasa dengan label jenis, definisi dwibahasa, nota penggunaan, dan contoh ayat.
Tomatoes that have been preserved in a metal container.
Tomato dalam tin
To have an important effect or influence on a situation.
Memainkan peranan penting; memainkan peranan penting
An organized course of action to promote and sell a product or service.
Kempen pemasaran
Sauces that are prepared and sold in a form that is ready to be used immediately.
Sos sedia guna; sos siap sedia