B1288 字2:02新聞報導美國腔發布於 2026年5月16日 · 更新於 2026年5月16日

聆聽課程

0:00

理解模式單字練習跟讀練習測驗聽寫練習寫作練習

How Italian Brand Mutti Turned Tinned Tomatoes Into a Status Symbol in the UK

義大利品牌穆蒂如何將罐裝番茄變成英國的一種地位象徵

Mutti, an Italian brand of tinned tomatoes, is close to becoming the top non-supermarket tomato brand in the UK.

穆蒂，一家義大利罐裝番茄品牌，即將成為英國頂尖的非超市自有品牌番茄品牌。

The company has been growing its UK sales quickly since it arrived in the country in 2020.

自從該公司於 2020 年進入英國市場以來，銷售額便一直快速成長。

In the twelve weeks from February, Mutti reached the number one position for the first time, with a market share of nearly eleven percent.

從二月開始的十二週內，穆蒂首次登上了第一名的位置，市場份額接近百分之十一。

Supermarket own-label products still control more than sixty percent of the market.

超市自有品牌產品仍然控制著超過百分之六十的市場。

Mutti's tinned tomatoes cost about one pound sixty, which is much more than supermarket brands that sell for around fifty pence.

穆蒂的罐裝番茄售價約為一英鎊六十便士，這比售價約為五十便士的超市品牌要貴得多。

Despite the higher price, many customers have chosen Mutti because of its focus on quality and taste.

儘管價格較高，許多顧客仍因為穆蒂對品質與口味的專注而選擇了它。

The brand increased its UK and Ireland sales by nineteen percent last year, reaching about twenty-two million pounds.

該品牌去年的英國與愛爾蘭銷售額增長了百分之十九，達到約兩千兩百萬英鎊。

A six-million-pound marketing campaign, which includes television adverts, is helping with brand positioning in the UK.

一項耗資六百萬英鎊的行銷活動，其中包括電視廣告，正有助於穆蒂在英國的品牌定位。

#10

Mutti was founded in 1899 and is based in the province of Parma, Italy.

穆蒂創立於 1899 年，總部位於義大利的帕爾馬省。

#11

It is a family-owned company that processed a record seven hundred and twenty-five thousand tonnes of tomatoes last year.

這是一家家族經營的公司，去年加工了創紀錄的七十二萬五千公噸番茄。

#12

The brand now sells tinned tomatoes, passata, paste, ready-made sauces, and ketchup.

該品牌現在銷售罐裝番茄、番茄糊、番茄泥、即食醬料和番茄醬。

#13

A company van is currently touring UK cities, including Manchester, Liverpool, Edinburgh, and Cardiff, to promote its products to new customers.

一輛公司貨車目前正在巡迴英國城市，包括曼徹斯特、利物浦、愛丁堡和卡地夫，向新客戶推廣其產品。

#14

Francesco Mutti, the great-grandson of one of the founders, explained why the brand is becoming more popular.

弗朗切斯科·穆蒂是創始人之一的曾孫，他解釋了為什麼該品牌正變得越來越受歡迎。

#15

He said that taste is the main reason customers choose Mutti over cheaper alternatives.

他說味道是顧客選擇穆蒂而非更便宜替代品的主要原因。

#16

He believes that the Italian brand can play a significant role in kitchens across the UK.

他相信這個義大利品牌可以在全英國的廚房中發揮重要作用。

#17

The company is expected to hold its number one market position for the rest of the year.

該公司預計將在今年剩餘時間內保持其市場第一的地位。

Plum position: how Mutti turned tinned tomatoes into a status symbolMutti 如何讓罐頭番茄成為時尚標誌

聆聽課程

學習模式

逐句解析

單字表 (10 個單字)

片語表 (4 個片語)

推薦課程

學員評價

單字表 (10 個單字)

片語表 (4 個片語)

聆聽課程

學習模式

逐句解析

單字表 (10 個單字)

片語表 (4 個片語)

推薦課程

Everything you need to know about sugar – from how much you should consume, to some of its 50...食品標籤背後的糖分真相

Rising prices are Britons’ biggest money worry as inflation stays high, survey finds物價上漲與英國家庭的財務憂慮

Australian NBA star Dyson Daniels on his breakout season, missing three-pointers… and investing tips戴森·丹尼爾斯：NBA 防守新星的崛起

Arm boss in line for billion-dollar payday if chipmaker hits targetsArm 執行長的十億美元獎金挑戰

學員評價

單字表 (10 個單字)

片語表 (4 個片語)