C1377 字2:47新闻报道英国腔发布于 2026年5月14日 · 更新于 2026年5月14日

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Australian Retailers on Notice Over Fake Discounts as Coles Faces Record Fine After Landmark Court Ruling

随着 Coles 在具有里程碑意义的法院判决后面临创纪录罚款，澳大利亚零售商因虚假折扣而受到警告

A landmark court ruling against Australian supermarket giant Coles has sent shockwaves through the retail sector, with the company now bracing for potential fines exceeding two hundred million dollars.

一项针对澳洲超市巨头 Coles 的具里程碑意义的法院判决，已在零售业引发剧烈冲击，该公司目前正准备应对可能超过两亿美元的罚款。

The Australian Competition and Consumer Commission had accused both Coles and its rival Woolworths of engaging in misleading marketing through deceptive promotional pricing strategies deployed between 2021 and 2023.

澳大利亚竞争与消费者委员会曾指控 Coles 及其竞争对手 Woolworths 在 2021 年至 2023 年间，通过具误导性的促销定价策略从事误导性营销。

Justice Michael O'Bryan determined that Coles' widely recognised "Down Down" promotions had, in certain instances, falsely conveyed the impression that consumers were benefiting from genuine price reductions.

迈克尔·奥布莱恩法官判定，Coles 广为人知的“Down Down”促销活动在某些情况下，错误地传达了消费者正从真正的降价中获益的印象。

Following the ruling, Coles' share price tumbled sharply, reflecting investor anxiety over the scale of corporate liability the company now faces.

在裁决公布后，Coles 的股价大幅下跌，反映出投资者对该公司目前面临的企业责任规模感到焦虑。

Woolworths, which is defending a similar case brought by the same regulatory body, also experienced a notable decline in its market valuation.

Woolworths 正在针对由同一个监管机构提出的类似案件进行辩护，其市场估值也经历了显著的下降。

The so-called "was/is" pricing strategy, whereby retailers temporarily inflate prices before reverting them and labelling the original price as a discount, lies at the heart of both proceedings.

所谓的“was/is”定价策略，即零售商在恢复原价并将原始价格标注为折扣之前，先暂时抬高价格，是这两起诉讼案件的核心。

Should the courts impose the maximum penalties, the resulting fines would set a precedent for retail compliance enforcement across the nation.

若法院判处最高刑罚，由此产生的罚款将为全国零售合规执法树立先例。

Rod Sims, the former head of the consumer watchdog, cautioned that all Australian retailers must now ensure their advertised discounts are authentic.

澳大利亚消费者监管机构的前负责人罗德·西姆斯警告说，所有澳大利亚零售商现在必须确保其广告宣传的折扣是真实的。

#10

He emphasised that any business suggesting a price reduction had better be offering a legitimate one.

罗德·西姆斯强调，任何暗示降价的企业最好真的提供合法的折扣。

#11

Jeannie Paterson, Professor of Law at the University of Melbourne, argued that the decision served as a stark reminder that misleading advertising could constitute a breach of the law.

墨尔本大学法学教授珍妮·帕特森主张，这项裁决是一个严厉的提醒，即误导性广告可能构成违法。

#12

She illustrated her point with a hypothetical scenario involving a jewellery store that artificially raised prices weeks before Valentine's Day, only to lower them again and advertise the result as a fake discount.

她用一个假设的情境来说明她的观点，该情境涉及一家珠宝店在情人节前几周人为地调高价格，结果却只是再次调低价格，并将结果宣传为虚假折扣。

#13

The implications of this court ruling extend well beyond the supermarket sector and could reshape how retailers across Australia approach promotional campaigns.

这项法院判决的影响远远超出了超市行业，并可能重塑澳大利亚各地零售商处理促销活动的方式。

#14

Were other companies to persist with dubious discounting practices, they would risk facing similarly severe penalties under existing consumer protection legislation.

若其他公司执意采取可疑的折扣做法，他们将面临在现行消费者保护法规下受到同样严厉处罚的风险。

#15

Legal analysts have suggested that this case may herald a new era of heightened scrutiny over corporate pricing conduct.

法律分析师表示，此案例可能预示着一个对企业定价行为加强审查的新时代。

#16

For consumers who have long been sceptical of promotional claims, the ruling represents a significant step towards greater transparency in the marketplace.

对于长期以来一直对促销声明持怀疑态度的消费者而言，这项裁决代表了朝向市场更高透明度迈出的重要一步。

Australian retailers on notice over ‘fake discounts’ as Coles braces for record fine after...澳大利亚零售商因“虚假折扣”受到警告，Coles在……后准备迎接创纪录罚款

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