B1314 words1:54News Report American AccentPublished Jun 17, 2026 · Updated Jun 17, 2026

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Jaguar Land Rover, Britain's largest carmaker, has announced a major change in its business strategy.

The company has said it will produce more hybrid cars instead of moving to fully electric vehicles.

This technology shift is part of a larger plan to grow sales in the United States.

The company told investors on Wednesday that it would offer petrol and hybrid versions of new models.

These include smaller SUVs that were previously planned to be sold as all-electric vehicles.

The decision reflects changing market trends in the global car industry, because many carmakers around the world have delayed their shift to electric vehicles.

The company aims to double its American sales by adding around 250,000 more cars.

The United States is the world's richest economy and has the most millionaires and billionaires who can afford luxury vehicles.

A Range Rover, for example, starts at more than 143,000 dollars, which gives it strong consumer appeal among wealthy buyers.

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Company leaders also believe they can benefit from a wave of inherited money in the coming decades.

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PB Balaji, who became chief executive of the company last year, spoke about the plans.

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"To truly show the power of our brands, we will increase our focus on North America, our biggest market."

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"The rising demand for luxury products and the strong preference for our brands show significant growth potential."

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He added that the company's goal is to grow its American business to match the current size of the entire company.

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Governments have also played a role in this technology shift.

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In the United States, under President Donald Trump, nearly all incentives for electric car sales have been removed.

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Other governments have also weakened their environmental regulations.

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As a result, many car companies have slowed down their plans to go fully electric, and hybrid cars are now seen as a practical middle step between petrol engines and electric power.

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Jaguar Land Rover to make more hybrid cars in US sales push

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