Toothbrushes, ice-cream and frozen pizza: data reveals how Coles and Woolworths switch...超市價格戰：促銷背後的秘密
聆聽課程
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#1
New data analysis has revealed that Coles and Woolworths, Australia's two largest supermarkets, often switch their promotions on and off at almost the same time.
新的數據分析顯示，澳洲兩家最大的超市科爾斯和伍爾沃斯，經常在幾乎相同的時間切換促銷活動的開啟與結束。
#2
A price tracking website called CW Scanner provided the data to Guardian Australia.
一個名為 CW Scanner 的價格追蹤網站將數據提供給了衛報澳洲版。
#3
The information covers the past two years and includes products such as electric toothbrushes, frozen pizza, ice-cream bars, and toilet paper.
這些資訊涵蓋了過去兩年，並包含了如電動牙刷、冷凍披薩、冰淇淋棒和捲筒衛生紙等產品。
#4
According to the data, when a product is on promotion at one supermarket, it is usually sold at full price at the other.
根據數據顯示，當某項產品在一家超市促銷時，在另一家超市通常是以原價銷售。
#5
For example, an Oral-B electric toothbrush kit was recently advertised at half price in Woolworths for 99 dollars and 50 cents.
例如，一組歐樂-B電動牙刷套裝最近在伍爾沃斯以半價 99 塊 50 分的價格刊登廣告。
#6
At the same time, the same product was sold at full price in Coles for 199 dollars.
與此同時，同樣的產品在科爾斯以 199 元的全額價格出售。
#7
However, just one week earlier, the situation had been the opposite.
然而，就在一週前，情況還是相反的。
#8
This pricing strategy is known as "High-Low" pricing in the retail industry.
這種定價策略在零售業中被稱為「高低價」定價。
#9
The supermarket sets a high regular price and then offers temporary promotions to attract shoppers.
這間超市設定了一個高昂的定價，然後提供臨時促銷活動來吸引購物者。
#10
CW Scanner identified at least ten products that followed this pattern, which include frozen pepperoni pizza, fish oil tablets, and ice-cream products.
CW Scanner 識別出至少十種遵循此模式的產品，其中包括冷凍義式臘腸披薩、魚油膠囊和冰淇淋產品。
#11
These items are just a sample because many more products follow the same pattern.
這些品項僅僅是個範例，因為還有更多產品遵循同樣的模式。
#12
This report comes after an Australian court found that Coles had deceived customers with misleading discounts.
這份報告是在一家澳洲法院裁定科爾斯以誤導性的折扣欺騙顧客之後發布的。
#13
The court ruled that the supermarket's "Down Down" promotional program was not honest about its pricing.
法院裁定，該超市的「Down Down」促銷活動在定價方面並不誠實。
#14
The Australian Competition and Consumer Commission has also been investigating both Coles and Woolworths.
澳洲競爭及消費者委員會也一直在調查科爾斯和伍爾沃斯兩家超市。
#15
A consumer rights expert said, "Shoppers deserve to know if a discount is real or if the price has been raised before the promotion."
一位消費者權益專家表示：「購物者理應知道折扣是否真實，或者價格是否在促銷前被調高了。」
#16
Although High-Low pricing is a common retail strategy around the world, the synchronized timing between the two supermarkets has raised concerns.
雖然「高低價」策略是全球常見的零售策略，但這兩家超市之間同步的時間點已引起了擔憂。
#17
Critics believe that this pattern makes it difficult for customers to find genuinely lower prices.
評論家認為這種模式使得顧客難以找到真正較低的價格。
#18
A spokesperson for the retail sector commented, "We encourage shoppers to compare prices carefully before they decide where to buy their groceries."
零售業的一位發言人評論道：「我們鼓勵購物者在決定去哪裡購買雜貨之前，仔細比較價格。」
#19
The case has drawn significant public attention in Australia.
這起案件在澳洲引起了公眾的高度關注。