goodwill

Definition

• n. (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
• n. the friendly hope that something will succeed
• n. a disposition to kindness and compassion

Word forms

Plural

goodwills

Example sentences

1. n.

   The company built goodwill by supporting local charities and community events.

2. n.

   The acquisition increased the goodwill of the company, making it more valuable in the market.