The rise of the luxury barbecue: the UK’s new outdoor cooking obsession

A2196 words1:34News Report American AccentPublished Jun 19, 2026 · Updated Jun 19, 2026

Food Lifestyle Culture

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#1

More and more people in the UK are buying expensive barbecues.

#2

Sales of luxury barbecue equipment are growing very fast.

#3

Some of these barbecues cost more than 1,000 pounds.

#4

The summers in the UK are getting hotter and longer.

#5

So more people want to enjoy outdoor cooking and summer dining.

#6

One popular brand is the Big Green Egg.

#7

Its website had one million visits this year in the UK.

#8

The basic model costs 1,495 pounds.

#9

Another brand, Kamado Joe, sells a barbecue for 2,000 pounds.

#10

It comes with charcoal and a cover.

#11

Some models even have wifi inside them.

#12

The shop John Lewis said its sales of expensive barbecues went up by 100 percent.

#13

This sales boom happened in the last 12 months.

#14

The brand Weber also saw more people buying its top models.

#15

Alfresco dining means eating outside, and it is very popular now.

#16

Experts say this trend started during Covid.

#17

People could not eat at restaurants at that time.

#18

So they wanted to cook special food at home.

#19

Alexandra Hayes is a food expert.

#20

She said people wanted new food experiences during Covid.

#21

They did not want everyday meals, so they bought better equipment.